On June 18th, the week-long "Yuangyuanqing × Zhihu Hair Volume Boost" event concluded at Chengdu's Chunxi Road. This hair loss prevention pop-up campaign addressed consumer knowledge gaps, identified "Hair Volume Champions," and offered complimentary trials of the "Hair Volume Boosting Solution." Aligned with consumer needs, it bridged offline and online platforms to help revitalize hair health, attracting millions of online and offline participants.
Hair loss has become a significant concern for many, including younger generations. To combat hair loss anxiety, Yunnan Baiyao Yangyuanqing partnered with Zhihu to launch the 618 offline pop-up store: Hair Volume Boost Energy Station.
Initiated by Yunnan Baiyao Yangyuanqing, this event featured comprehensive hair loss prevention knowledge through on-site testing, check-ins, interactive sessions, and sharing activities.Engaging hair loss prevention education, diverse interactive check-in activities... Multiple on-site experiences urged attendees to take hair loss seriously, adopt scientific prevention methods, and assist those already experiencing hair loss in overcoming baldness concerns. It also provided a platform for those affected to share their experiences and inner struggles, amplifying their voices to raise societal awareness about hair loss and reduce stigma.A dedicated 618 live-streaming booth offered exclusive consumer benefits.
One attendee, Mr. Wang, shared how he had tried numerous unscientific methods to regrow hair, investing significant time, effort, and money in hair care—only to take many detours.In the diagnostic zone, many customers identified the root causes of their hair loss. A woman surnamed Zhang noted that her oily hair led her to overuse chemical hair care products, worsening her condition. She resolved to avoid indiscriminate product use and instead prioritize scalp health with Yangyuanqing.
Yangyuanqing is a hair care brand under Yunnan Baiyao, a century-old pharmaceutical company. It holds both a National Cosmetic Special Permit and a hair loss prevention patent, offering dual certification for hair loss protection. Its star product, the Oil-Control & Hair-Strengthening Shampoo, effectively removes unsaturated lipids from the scalp and hair, reducing irritation from oxidized oils while preserving beneficial oils to maintain optimal oil-water balance.The Hair Loss Prevention & Growth Serum incorporates botanical ingredients like Panax notoginseng and Ligusticum chuanxiong to fortify hair follicles and prevent hair loss. Yangyuanqing will soon launch more educational campaigns—stay tuned for updates.