At the 19th CBME Maternity, Baby & Child Expo in 2019, a diverse array of infant nutrition products rapidly captured the main exhibition areas and drew attendees' attention, further confirming that China's infant nutrition sector has entered a golden age of rapid development. Industry insiders note that in recent years, if there have been dark horses in the maternal and infant industry, infant nutrition products undoubtedly stand out as one of them.The national "Healthy China" strategy and rising consumer health awareness have fueled this thriving sector. Among the myriad infant nutrition brands, Nature's Nutra—renowned for its liquid nutrients—emerged as a shining star. Its premium quality, superior absorption of liquid nutrients, and showcased smart retail solutions at the expo all contributed to its prominence.
A Liquid Nutrient That Captivates Crowds—Nature's Nutra
At the CBME Maternity, Baby & Child Expo in Shanghai World Expo Exhibition & Convention Center, Nature's Nutra's fully liquid formulation drew frequent stops from visitors.The reason is simple: while liquid products are commonplace in our daily lives—think skincare, beverages, even medications—fully liquid nutritional products that have obtained the "Health Food Registration" from the China Food and Drug Administration (CFDA) remain rare. Most nutritional supplements come in tablets, capsules, granules, or powders.During further discussions between partners, consumers, and Laisi Newca staff, we discovered that liquid nutritional supplements offer higher bioavailability in the gastrointestinal tract, leading to better absorption. Moreover, they place no burden on infants' and young children's digestive systems—a point that undoubtedly resonated with the onlookers.
Take calcium supplementation, for instance—a topic most of us are familiar with. While many consumers are highly conscious of calcium intake and recognize absorption rate issues, they often pursue products with high calcium content. However, high content doesn't equate to high absorption; the key lies in the bioavailability of its active ingredients within the gastrointestinal tract.Take Laisinuka Calcium Oral Solution as an example. Its active ingredient is calcium citrate, an organic calcium with high solubility in the gastrointestinal tract. This formulation is gentler on infants and young children whose organ development is still incomplete.Medical data indicates that liquid calcium products exhibit higher and faster bioavailability than solid calcium products for the same active ingredient. This is one reason why liquid calcium products have been recommended for infants and young children in recent academic and clinical studies, and it also explains why Laisinuka focuses on developing liquid nutrients and advancing their application.
Similarly, reports indicate that Laisinuka's zinc oral solution demonstrates superior absorption and longer-lasting effects in the body. Additionally, Laisinuka's probiotics, DHA, iron, vitamin D, and AD products are also formulated as liquid nutritional drops.
Smart Shopping Assistant: Laisinuoka Takes the First Step in Smart Retail
At Laisinuoka's exhibition booth, another feature drawing keen interest and active engagement from distributors and consumers is the custom-developed smart shopping assistant. When you stand before the terminal and pick up a product displayed on it, the smart device automatically recognizes the item and provides relevant information, educational content, and simple interactive features.
"This experience is fantastic—I get timely product information without the awkwardness of a salesperson constantly following me around, plus I can interact with it," remarked a young mother attending the exhibition. Similarly, several distributor partners expressed strong interest in the smart terminal: "Deploying such smart devices can significantly reduce labor costs and prevent customer loss due to sales staff lacking sufficient product knowledge.Simultaneously, data analysis from these terminals can identify consumer preferences to inform market decisions."
The brand manager of Laisinuka emphasized that smart terminals not only maximize store channel profitability but also rapidly enhance consumer experiences. They further enable brands and sales channels to make timely market decisions. Smart retail will be a key strategic focus and development direction within Laisinuka's store network.As highlighted by Xiao Lihua, Vice President of Alibaba Group, during the CBME Industry Summit while discussing the transformation and upgrading of smart new retail in the maternal and infant industry, new retail is a big data-driven, consumer-centric retail model encompassing all aspects of daily life—from clothing, food, housing, and transportation to dining, entertainment, and leisure.Moving forward, Laisinuka will establish offline smart retail models centered on knowledge dissemination, intelligent sales, and interactive experiences. This approach aims to meet consumption upgrades through technology while advancing health-conscious lifestyles.
As a leading brand of liquid nutrients imported directly from the USA, Laisinuka maintains simultaneous sales in both China and the US. While expanding globally, it actively integrates into the Chinese market by deeply understanding the needs of young parents, empowering new families to embrace a healthier world.