My son was fortunate enough to win a prize in an online contest hosted by Kangjian Life Health Mall. The prize included two cans of Jialefu protein powder, a bottle of propolis ointment, and a ticket to a children's amusement park. Our entire family was thrilled.As a professional in the health industry, I naturally focused on the protein powder—both familiar and unfamiliar. Familiar because protein supplements, renowned for their high bioactive content and proven efficacy, gained nationwide popularity years ago. Unfamiliar because recent prices in hospitals, pharmacies, and supermarkets have soared to hundreds of yuan, significantly increasing the health maintenance burden for ordinary people who can scarcely afford them!
So how much would this product cost? I logged onto the Kangjian Ren Sheng Health Mall website and discovered that this premium health supplement, produced by a renowned domestic manufacturer, was priced at just over 90 yuan—a mere quarter of the cost of other branded protein powders! Relieved, I recalled Kangjian Ren Sheng's corporate ethos of "making health accessible to all." This is a tangible embodiment of that principle, truly worthy of praise.
Yesterday, on the weekend, I visited the Children's Paradise theme park's "Focus on Life, Build Health" exhibition area with complimentary tickets from Kangjian Ren Sheng. There, I met with their staff. A representative warmly welcomed me and addressed my concerns.The gist was: "As an emerging company, Kangjian Life Health Mall sells Jialefu protein powder online at cost price for three reasons: First, to repay consumers for their long-term support; second, to meet the public's strong demand for wellness products; third, to fulfill our social responsibility as a health enterprise—ensuring more people access affordable, high-quality health supplements to achieve family wellness."As an industry professional, I admire Kangjian Life Health Mall's business philosophy and deeply respect the courage of its decision-makers. After all, in the current reality of rising raw material costs and increased labor expenses, few companies voluntarily refrain from raising prices to alleviate public hardship—let alone proactively pursue "affordability." This distinction, I believe, marks the fundamental difference between outstanding enterprises and ordinary ones.