As the trend of consumption upgrades in the maternal and infant market becomes increasingly evident, more consumers are prioritizing formula composition when selecting infant formula. Compared to the past focus on single-nutrient fortification, whether a formula comprehensively meets babies' nutritional needs has become the key to winning mothers' trust and positive word-of-mouth.On September 25th, Yili's Gold Crown series officially announced its groundbreaking upgrade. The newly enhanced Gold Crown Premium Care integrates five innovative Chinese patented formulas and a six-dimensional nutrient absorption system, achieving a milestone leap in formulation. Backed by patented research and enriched with rare nutrients, Gold Crown Premium Care has swiftly garnered attention and acclaim from industry professionals and consumers alike.
Breaking New Ground in Breast Milk Research: Dairy Industry Leaders Applaud China's Patent-Protected Formula Innovation
The standout feature of the upgraded Gold Crown Premium Care lies in its commercial application of patented innovations, including five core formula patents such as "Infant Formula Milk Powder Containing α-Lactalbumin and β-Casein Combination and Its Preparation Method*" and "Nucleotide Composition and Its Application in Food**."
These patented achievements were hard-won, and their commercial application holds significant meaning. Behind these patents lies Yili's 18-year commitment to breast milk research. To date, Yili has accumulated tens of millions of breast milk nutritional component data points, establishing China's first corporate breast milk composition research database.
Liu Meiju, Vice Chairman and Secretary-General of the China Dairy Industry Association, highly commended the innovative R&D efforts of Jinlingguan and its impact on driving industry upgrades: "As one of the world's top five dairy companies, Yili Group's application of patented formula achievements in the Jinlingguan series of infant formula has propelled continuous product upgrades and industry-wide formula advancements, thereby better safeguarding China's future."
Liu Meiju, Vice Chairman and Secretary-General of the China Dairy Industry Association, highly commended Jinlingguan's innovation and R&D.
Ma Weiyue, former Director of the Patent Administration Department at the State Intellectual Property Office and Secretary-General of the China Patent Protection Association, also praised Jinlingguan's scientific exploration. He stated: "Jinlingguan infant formula, utilizing China's patented formula, provides an excellent model for how Chinese enterprises can apply patented technologies to enhance brand competitiveness."
Ma Weiyue, Secretary-General of the China Patent Protection Association, applauds Jinlingguan's Chinese patented formula.
Chinese Patented Formula: The Choice of Patent Mothers. Trusted Because We Understand.
Yili Jinlingguan's Chinese patented formula gains industry recognition by pioneering breast milk research and overcoming the challenges of patented formulation. The hardships involved and the value of these patented achievements are best understood by mothers working in the patent field.One of Hua Bing's primary responsibilities is promoting patent awareness. She notes that among China's patent categories, invention patents undergo the longest examination cycles and face the most stringent approval criteria.
Ye Wenhui, who has dedicated years to breast milk research, deeply resonates with this perspective.Ye Wenhui shared that her own daughter was raised on Jinlingguan. This trust stems from her firsthand understanding of patents. "As both a mother and a researcher," she stated, "I appreciate the challenges of patent applications and deeply understand the significance and value of patents."
Ye Wenhui studies collected breast milk samples in the laboratory
Celebrities and hosts unite to champion the cause, pooling efforts to explore the mysteries of breast milk
For mothers, the newly upgraded Gold Crown Premium formula has garnered significant attention largely because it builds upon its patented formula to create a six-dimensional easy-absorption system. This system meets babies' comprehensive developmental nutritional needs, featuring specially added "α+βpatented protein blend," "patented nucleotide blend," along with second-generation milk-derived OPO, quadruple imported active probiotics, rare MFGM (milk fat globule membrane), and milk-derived sialic acid. Research indicates these nutrients significantly support infants' absorption, immunity, and brain development.
The Gold Crown Premium Care 6-Dimensional Easy-Absorption Nutrition System has earned praise from Xie Na, brand ambassador for Yili Gold Crown: "The newly upgraded Gold Crown features a remarkable 6-dimensional nutrient system that significantly boosts babies' absorption, cognitive development, and self-protection capabilities."" Fashionable mom Li Ai also shared that her biggest concern is her baby's heatiness, emphasizing the importance of choosing Gold Crown's patented formula enriched with second-generation milk-derived OPO. She stressed, "Only a formula with a nationally certified 'China Patent Formula' can truly give peace of mind." Renowned actors Choi Shao-fen and Qiao Zhenyu, alongside world champions Han Tianyu and Su Bingtian, also praised Gold Crown highly.Additionally, numerous consumers and influencers rallied to champion Jinlingguan's "Six-Dimensional Nutrition System" with its "China Patent Formula."
Jinlingguan launched the "Precious Exploration Agency" to uncover the secrets of its six-dimensional, easily absorbed nutrients, with brand ambassador Xie Na championing the brand.
This unified recognition from both industry insiders and consumers fuels Jinlingguan's relentless drive for excellence.With the confidence of its "Chinese patented formula," Jinlingguan shoulders the responsibility of "safeguarding China's future." This reflects Yili's 18-year commitment to Chinese breast milk research and embodies the dedication upheld by Chinese infant formula brands like Jinlingguan.
*Infant Formula Containing α-Lactalbumin and β-Casein and Its Preparation Method, Chinese Invention Patent, Patent No.: ZL200810241156.3;
**Nucleotide Composition and Its Application in Food, Chinese Invention Patent, Patent No.: ZL201680013841.3