As a member of the CIIE Alliance Council, Dole has participated in the CIIE for three consecutive years. Among the diverse exhibition booths, Dole's Sunshine Orchard booth, radiating sunshine vibes, stood out prominently. Its display area showcasing the collaboration with Shanghai Disney Resort became one of the highlights of the venue.
(Dole Sunshine Orchard Booth at the 3rd CIIE)
Presenting a refreshed brand image, Dole showcased 53 fruit and vegetable products sourced from 13 countries, including Philippine Ultra Sweet Bananas, Chilean Blueberries, and Belgian Pears. Among these were nine new offerings such as Dole Philippine Avocados, Red Flesh Dragon Fruit,Baby Pumpkin, Vine-ripened Tomatoes, Dole Golden Pineapple Fruit Slices, Dole Seedless Sweet Pomegranate, Dole Red Flesh Jackfruit, Dole Fresh-cut Crisp Pears, and Brazilian Melon. This diverse lineup aims to meet consumers' varied demands.
Beyond offering premium fresh produce, Dole delivered a surprise—On November 6, 2020, Lesz Banham, Chief Financial Officer of Shanghai Disney Resort, Chen Yongkang, General Manager of Dole China, and other guests jointly witnessed and unveiled this blueberry gift box featuring the beloved Disney friends from Shanghai Disney Resort—Mickey and Minnie.Meanwhile, Christian Wiegele, President of Fresh Produce Asia and Executive Vice President of Dole Asia, extended heartfelt congratulations via video message for the event's successful launch.
(Dole and Shanghai Disney Resort jointly unveil custom Dole blueberry gift box)
Following the unveiling, chefs from Shanghai Disney Resort demonstrated the preparation of themed dishes co-developed by both parties using Dole blueberries. Attendees gathered to sample the creations, offering enthusiastic praise.
(Shanghai Disneyland chefs preparing dishes live)
Numerous distinguished guests visited the booth, where leaders expressed high recognition and affirmation for the diverse range and extensive origins of Dole's over 50 exhibited products.Multiple media outlets interviewed Dole representatives about the co-branded blueberry gift box launch. Longtime media partners covering Dole consistently praised the company's spirit of continuous innovation, bold exploration, and willingness to try new approaches.
(CCTV, Dragon TV on-site interviews)
Strong Capabilities, Source Control
Founded in 1851, Dole is a multinational corporation specializing in the production and distribution of fresh fruits and vegetables. With mature and advanced technologies spanning cultivation to processing, its multiple proprietary farms hold international certifications including GlobalGAP, ISO14001, and Rainforest Alliance, ensuring reliable quality assurance.Dole is committed to bridging the gap to quality nutrition by expanding access and minimizing nutrient loss.
Since 2017, Dole has expanded into blueberries sourced primarily from Peru, Chile, and China's Shandong, Liaoning, and Yunnan provinces—regions with ideal climates and optimal growing conditions.
The blueberries featured in this IP gift box are sourced from Peru's production region. With a harvest season spanning only five months from September to January, the sun-drenched desert climate boasts daily temperature variations exceeding 12 degrees Celsius, creating ideal conditions for sugar accumulation.
The farm employs a modern traceability system for cultivation, ensuring safety and security. All berries are grown in organic potting mix using automated drip irrigation technology, guaranteeing the premium quality of this unique blueberry variety.
To minimize damage to the delicate berries, each blueberry is handpicked. They undergo forced pre-cooling, manual sorting, and packaging before final inspection and boxing. To preserve freshness, boxed berries are immediately transferred to low-temperature cold storage, ensuring their core temperature drops to approximately 1°C.
(Peruvian Blueberry Origin)
Dole monitors blueberry growth from the source, controlling quality at origin. Temperature-controlled transport combined with optimal growing conditions results in Dole blueberries that are sweet, crisp, and juicy. Each berry is large and plump, coated with a white bloom, featuring a cool, vibrant color and delicate texture.
(Dole Blueberries)
Thoughtfully designed, a gift of sincerity
Notably, as part of a strategic alliance with Shanghai Disney Resort, this blueberry gift box combines Dole's new visual identity with the beloved Disney characters Mickey and Minnie Mouse.Mickey and Minnie's vibrant and cheerful personalities perfectly complement the fresh, wholesome Dole blueberries. Additionally, November marks their birthday celebration, adding a festive touch for consumers receiving this gift box.
The packaging design features abundant circular dot elements, reminiscent of sunbeams dappling through leaves, conveying the rich brand essence of "DOLESUNSHINEFORALL." Large color blocks and curved lines create a playful, charming style that perfectly complements the joyful atmosphere of Shanghai Disney Resort.The color palette centers on a pinkish-purple reminiscent of blueberries, accented with small areas of contrasting colors to create visual focal points and a lively rhythm.
The compact, adorable transparent gift box boasts a stylish design, featuring a lightweight ribbon handle and a limited-edition Mickey and Minnie-themed refrigerator magnet inside. This custom blueberry gift box aims to deliver the magic and joy embodied by Shanghai Disney Resort to every recipient.
(Blueberry gift box featuring Mickey and Minnie images and refrigerator magnet gift)
>Since June 28, 2020, when Dole and Shanghai Disney Resort announced a multi-year strategic alliance agreement making Dole the resort's official fruit partner, the two parties have jointly launched two fruit gift boxes in August featuring the beloved Disney friends Chip 'n' Dale.
This marks Dole's first collaboration with another brand to release customized products since entering mainland China. Dole selected two seasonal fresh fruits as its inaugural offerings—Dole Soft Seed Sweet Pomegranates and Dole Fresh Grapes.
Both gift boxes are now available at select Sam's Club stores, Citysuper locations, Dole's JD.com fruit & vegetable flagship store, and Dole's Tmall flagship store, where they have garnered widespread acclaim and significant attention.
(Dole Soft Seed Sweet Pomegranate & Dole Fresh Grapefruit Gift Boxes)