China's epidemic prevention and control has entered a normalized phase, but the global pandemic persists. Comprehensive personal health protection remains essential. Beyond wearing masks to cover the mouth and nose, eye protection is equally indispensable.Recently, Zeiss Vision, a leader in the optical field, has "landed" in elevators across office buildings and shopping malls. By reaching consumers in their most immediate work and life settings, Zeiss employs immersive elevator scene marketing to awaken public awareness of eye protection, serving as a vital link in the nation's health defense. Addressing Public Vision Pain Points, Setting the Standard for Eye Health Defense In daily life, masks protect the mouth and nose, but the eyes are often overlooked.While eyeglasses can block droplets, viruses and bacteria can survive for extended periods on lens surfaces. Research indicates that pathogens can persist on smooth surfaces like lenses for tens of hours or even days under specific conditions (Source: New England Journal of Medicine, 2020).Combined with the unconscious habit of touching glasses, this can transfer viruses and bacteria to our eyes, mouth, and nose, inadvertently increasing the risk of infection.
However, consumers currently lack awareness, pay insufficient attention, and fail to take measures regarding eye protection. Recognizing this market gap and user need, Zeiss Vision, guided by its founding mission of "continuously improving human well-being," developed Zeiss Defense Lenses. Their Zeiss DiamondCube Defense Coating effectively inactivates 99.9%* of viruses and bacteria adhering to the lens surface, erecting a protective shield for the eyes.
Simultaneously, to raise broader awareness about eye protection, Zeiss Vision shifted its promotional strategy—prioritizing precise alignment between product innovation and user needs—by pioneering elevator advertising. Through immersive scenarios within enclosed spaces, eye protection knowledge seamlessly integrates into users' daily routines.From elevator doors and frames to the cabin itself, Zeiss Optics implemented powerful educational designs that span the entire user journey—waiting, riding, and exiting the elevator—immersing them in the necessity of eye protection. This strategy taps into the public's "uncertainty" in confined spaces and fears about virus transmission in enclosed environments, directly addressing target consumers' pain points.Additionally, Zeiss Optics displayed information about its official WeChat account and nearby stores within the elevators, helping users better understand Zeiss protective lenses while achieving mandatory reach and precise coverage.
For years, Zeiss has relentlessly advanced human vision through optical technology. Its continuous stream of innovative, high-quality products stems from the brand's commitment to prioritizing user needs and relentlessly elevating product and service excellence.This elevator marketing campaign further demonstrates Zeiss Vision's social responsibility and technological prowess in safeguarding public eye health. It injects fresh momentum into the optical industry's breakthrough development, while also expressing the hope that every consumer can enjoy a healthy life with the support of Zeiss's premium products.
Currently, Zeiss Defense Lenses featuring the standard Zeiss Diamond Cube protective coating and Zeiss Blue Light Plus lenses are both available. Consumers may visit designated partner stores for detailed information.
**Effectiveness tested against enveloped viruses per ISO 21702:2019 (test virus: Influenza A virus H1N1);Effectiveness tested against Gram-negative bacteria (tested bacteria: Escherichia coli ATCC 8739) and Gram-positive bacteria (tested bacteria: Staphylococcus aureus ATCC 6538P) based on ISO 22196:2007 and GB/T 31402-2015.