The 2021 National College Entrance Examination officially commenced, marking China's largest-ever enrollment season—10.78 million students headed to exam halls to face this pivotal milestone on their academic journey, striving to write a new chapter in their lives.During the exam period, Jiaduobao Herbal Tea partnered with local collaborators to relaunch its "Drink Jiaduobao, Achieve Academic Success" charity campaign, supporting millions of examinees with peace of mind and safeguarding students' dreams of higher education.
Charity Exam Support: Jiaduobao Safeguards University Dreams
Across Shaanxi, Zhejiang, Guizhou, and other regions, Jiaduobao has launched diverse charitable initiatives to aid examinees.To ensure candidates reach exam venues safely and smoothly, clearing obstacles on their journey toward dreams, Jiaduobao has partnered with local taxi companies to deploy dedicated exam-support fleets. In Zunyi, Guizhou alone, 360 Jiaduobao exam-support vehicles stand ready, thoughtfully stocked with Jiaduobao herbal tea to help candidates prevent heatiness and stay calm during exams.
Beyond the shuttle service, Jiaduobao has established free beverage stations across regions to cheer on examinees. Students can present their admission tickets to receive complimentary Jiaduobao herbal tea at these stations, which also offer assistance during emergencies. These stations deliver summer refreshment while providing added reassurance for exam preparation.
Spreading Kindness Through Kindness: Jiaduobao Launches Blessing Relay
During the exam period, Jiaduobao extended blessings to students via social media platforms like Weibo and Douyin. Its #GoMyJiaduobao# blessing relay campaign on Weibo became a popular spot for netizens to send exam wishes.Netizens creatively photographed themselves with Jiaduobao herbal tea to send heartfelt wishes like "Go for it!", "Score extra points!", and "Victory is yours!"—spreading warmth far and wide.
One act of kindness sparks a wave of compassion. For years, the "Drink Jiadabao, Achieve Academic Success" initiative has consistently supported examinees with warmth and dedication. Through persistent efforts, it has earned recognition from students and parents while inspiring broader societal engagement.
As the pioneer and leading brand in the herbal tea category, Jiaduobao has, over more than two decades, expanded herbal tea from its origins in Lingnan to reach across China and around the world through its commitment to quality and sustained brand investment.Throughout this journey, unwavering commitment to social responsibility has become Jiadabao's most distinctive hallmark. This dedication not only solidified the brand's reputation for preventing internal heat, dispelling dampness, and clearing toxins—continuously guiding the healthy development of the herbal tea category—but also advanced the popularization of traditional Chinese wellness culture.