Nestlé Nutrition today announced the global launch of its ultra-premium NAN® [Complete Care] 3 formula, simultaneously debuting in Hong Kong and mainland China through cross-border e-commerce channels.Ultra-premium NAN [Complete Care] represents Nestlé NAN's most advanced and premium hypoallergenic formula. NAN [Complete Care] 3 pioneers the integration of partially hydrolyzed technology with leading active nutrients—human milk oligosaccharides (HMOs) and Lactobacillus reuteri (L.R.)—to enhance babies' hypoallergenic protection to a mother's nurturing level.The launch of ultra-premium NAN [Complete Care] 3 represents 33 years of innovative breakthroughs since Nestlé introduced the world's first partially hydrolyzed formula in 1987. It embodies the latest scientific achievements of Nestlé researchers and marks the next milestone in Nestlé's hypoallergenic formula innovation, poised to lead a new wave of innovation in maternal and infant nutrition.
Zhang Suyi, Senior Vice President of Global Cross-Border E-Commerce at Nestlé Nutrition, stated: "We aim to leverage the advantages of cross-border e-commerce to deliver the world's most advanced formulas to Chinese consumers promptly, meeting their evolving personalized needs. This enables Chinese consumers to gain early access to cutting-edge global formulations."The newly launched ultra-premium NAN® [Complete Care] 3 represents Nestlé Nutrition's latest research breakthrough. Combining 'Moderate Hydrolysis Technology' with 'Leading Active Nutrition', it redefines hypoallergenic formulas, elevating maternal-level hypoallergenic protection."
In recent years, 80% of parents have expressed concern about allergy prevention. Studies indicate that up to 40.9% of Chinese children aged 0-2 have experienced allergic symptoms such as eczema, digestive discomfort, spitting up, constipation, and diarrhea. Primary causes of infant allergies include: 1. Environmental factors: air pollution, dust mites, antibiotic use, smoking environments; 2.Delivery method: Cesarean section; 3. Genetic factors: Allergies in one or both parents. Once the allergic process begins, it may manifest different symptoms at various stages as the child grows, and this progression is irreversible. Research indicates that approximately 50% of children with atopic eczema may develop asthma later in life, and about two-thirds may experience allergic rhinitis.Allergies may not only impact a child's long-term health but also affect future learning and development, leading to issues such as reduced academic performance, emotional problems like frustration and low self-esteem, and in severe cases, impaired social functioning and interpersonal relationships. Therefore, early prevention and interruption of the allergic process are crucial for infant and child health.
Multiple clinical studies confirm that breastfeeding helps reduce a baby's allergy risk. For babies who cannot be exclusively breastfed, hypoallergenic proteins—which break down large milk protein molecules into smaller, less allergenic ones—can also effectively help babies defend against minor sensitivities. This research finding is increasingly recognized and accepted by parents.However, new-generation parents often express concerns and dissatisfaction when selecting hypoallergenic formulas for their babies, such as worries about nutritional adequacy. They seek both hypoallergenic properties and maternal-level protection for their babies—neither can be compromised.
Dr. Ryan Carvalho, Chief Scientific Officer at Nestlé, stated: "Parents always want to give their babies more care and affection. They worry that 'minor sensitivities' might hinder their babies' potential to explore the world, yet they also fret about whether their babies are getting all the nutrients needed for healthy growth. Nestlé firmly believes that breastfeeding is best for infants, and all our innovative technologies draw inspiration from our ongoing research and learning about breast milk."After 33 years of groundbreaking innovation, Nestlé's cutting-edge technology combines "active nutrition" (Human Milk Oligosaccharides HMO & Lactobacillus reuteri L.R) with "hypoallergenic protection" (100% gentle low-molecular-weight whey protein). This replicates a mother's protective immunity and nurturing power, providing babies with high-quality, mother-like nutrition to unlock their full potential for growth."
Building upon Nestlé NAN's proven moderate hydrolysis technology, the ultra-premium NAN [Complete Care] 3 innovatively incorporates key active nutrients from breast milk—two types of human milk oligosaccharides (HMOs) and Lactobacillus rhamnosus L.R. This not only helps babies defend against minor sensitivities but also delivers mother-like protection.Human milk oligosaccharides (HMOs) are the primary active nutrients in human breast milk, playing a key role in building the infant gut microbiome. They effectively help babies resist pathogenic microbial invasion and strengthen the immune barrier function of the intestinal epithelium.The ultra-premium NAN [Complete Care] 3 innovatively incorporates the top two categories of pure human milk oligosaccharides, replicating the HMO nutrients found in mother's love. This formula activates four layers of protection for babies: inhibiting pathogens, accelerating the growth of beneficial bacteria, building protective barriers, and reducing infections and illnesses.
The active Lactobacillus reuteri L.R strain originates from breast milk, possesses exceptional potency, and reaches the intestines directly.The ultra-premium Enfamil® [Complete Care] 3, featuring the innovative addition of the new active probiotic strain Lactobacillus reuteri L.R., helps reduce crying and doctor visits caused by infant colic. This strain also continuously produces the natural antimicrobial substance reuteriin, strengthening the baby's own defenses.[Complete Care] 3 delivers maternal nutrition through a breakthrough formula while providing globally shared scientific nutrition knowledge and professional feeding guidance for both mothers and babies, jointly safeguarding the first 1000 days of life. Premium users of NAN Premium [Complete Care] 3 enjoy 1-on-1 VIP service hotlines and consultations with domestic and international allergy prevention experts, elevating maternal-level hypoallergenic protection to unlock babies' full growth potential.