According to Labor Daily, beyond online shopping, numerous businesses are racking their brains to hitch a ride on the "Singles' Day" marketing bandwagon. Plastic surgery clinics are targeting overweight young adults. Plastic Surgery Firms Target Overweight Young Adults Statistics show that obese individuals now account for over 10% of all urban populations annually.Among those in the dating and marriage stage, the obesity rate has also surpassed 11%. Ahead of "Singles' Day," numerous Shanghai cosmetic clinics have launched a series of services including liposuction, laser radiofrequency fat reduction, and traditional Chinese medicine weight loss treatments, attracting many older "heavyweight" youths.
Recently, figures like Lu Xiao—known as "Dainty" from the dating show "One in a Hundred"—and Wu Yousong, dubbed the "Dating Emperor" for appearing on every dating program and enduring 38 rejections, were spotted at consultation counters for weight-loss services at cosmetic hospitals.This "heavyweight" group of plastic surgery seekers also posted on their respective Weibo accounts about their "Singles' Day Body Transformation Campaign," declaring their determination to say "Bye-bye" to singledom and joining the ranks of those pursuing weight loss and cosmetic procedures."Dainty" Lu Xiao told the reporter. Standing 180 cm tall but weighing 230 jin (115 kg), Ms. Zhang previously joined the matchmaking crowd but always feared her romantic pursuits would be ridiculed. She hoped weight loss would help her escape this predicament.
The director of a plastic surgery hospital revealed that in recent years, the number of obese patients undergoing liposuction, laser lipolysis, and traditional Chinese acupuncture weight loss treatments has increased by 20% annually. The average age of these patients has dropped by 2-3 years, with over 70% falling within the marriageable age range."Singles' Day isn't just about targeting new business opportunities for 'plus-size' cosmetic weight loss. It also aims to help them overcome obesity-related suboptimal health and conquer the fortress of marriage."