On the day of the symposium, the Association, in collaboration with the China Aesthetic Plastic Surgery Brand Alliance, jointly launched the "Responsibility Shapes Beauty—2011 China Aesthetic Plastic Surgery Brand Alliance Responsibility Declaration." Representatives from 15 aesthetic plastic surgery institutions nationwide pledged to "advocate for maintaining the industry's image and improving the regulatory framework."Li Shirong, President of the Chinese Medical Doctor Association's Aesthetic and Plastic Surgery Branch, along with Vice President Gao Jianhua, and film stars David Wu and Brigitte Ng, attended the event and witnessed the pledge ceremony.
Action: Association and Institutions Jointly Release First "Responsibility Declaration"
According to statistics from the International Society of Aesthetic Plastic Surgery, China accounted for 12.7% of global cosmetic surgeries in 2009, ranking third worldwide and first in Asia.Li Shirong, President of the Chinese Medical Doctor Association's Aesthetic and Plastic Surgery Branch, stated that while China's plastic surgery industry is an emerging domestic sector, it is currently experiencing vigorous growth. Sustainable and healthy development requires standardized guidance.Beijing Dangdai, Chongqing Dangdai, Changsha Yahan, and Hefei Huamei.Li Shirong stated that the Chinese Medical Doctor Association's Aesthetic and Plastic Surgery Branch and the China Aesthetic Plastic Surgery Brand Alliance are pioneering industry responsibility through this joint declaration. Its purpose is to advance industry standardization and safeguard consumers' pursuit of beauty, serving dual public welfare functions for both the industry and society. He emphasized that maintaining industry development requires collective effort."Every cosmetic surgery institution must strictly self-regulate, adhere to industry standards, and proactively implement concrete measures. This demonstrates the industry's commitment to integrity and transparency, fostering greater consumer acceptance and trust. The Responsibility Declaration initiative not only safeguards consumer rights by clarifying public entitlements but also advances industry standardization, setting benchmarks for the sector. We hope more cosmetic surgery institutions will join this responsibility movement."
Responsibility:Expert teams uphold industry standards and professionalism
At the launch event, a commissioning ceremony titled "Beauty Responsibility" drew particular attention: Li Shirong was appointed as Corporate Advocate by the Chinese Medical Doctor Association's Aesthetic and Plastic Surgery Branch and the China Aesthetic Plastic Surgery Brand Alliance; Gao Jianhua and directors from alliance institutions were named Industry Supervisors; Wu Dawei became Industry Responsibility Advisor; Wen Bixia was designated spokesperson for "Responsibility Shapes Beauty";and renowned host Feng Kai as media responsibility supervisor. These five individuals will oversee and guide enterprises and the industry in fulfilling their responsibilities from comprehensive perspectives encompassing the aesthetic surgery sector, institutions, media, and celebrities.
As a leader in Guangdong's cosmetic surgery industry and Vice President of the Chinese Medical Doctor Association's Aesthetic and Plastic Surgery Branch, Gao Jianhua elaborated on the "responsibility" of aesthetic surgeons.She stated that narrowly defined expert responsibility—the duty borne by individual plastic surgeons—requires them to be not merely physicians but sculptors of beauty. This demands nationally certified medical qualifications, years of clinical and aesthetic expertise, and unwavering commitment to medical ethics. Surgeons must earn patients' trust through rigorous professionalism and exceptional skill.The broader concept of professional responsibility encompasses the obligations of an entire aesthetic team. "Every aesthetic procedure involves not just one specialist, but a full team serving the patient—including consultants, specialized nurses, patient navigators, and post-procedure support staff. While individual expertise is vital, collective responsibility is paramount. Only when every team member fulfills their distinct role can we ensure comprehensive accountability for the patient's beauty journey."
Voice: Brand Alliance Rebuilds Industry Reputation
At the conference, the "China Aesthetic Plastic Surgery Brand Alliance" drew significant industry attention.According to Zheng Junfei, General Manager of Guangzhou Huamei Plastic Surgery Hospital and President of the Alliance, this organization is a non-legal entity industry alliance formed by legal entities engaged in medical aesthetic plastic surgery within China. It integrates collaborative, industry-specific, and professional functions. The Alliance's mission is to represent and safeguard member institutions' interests, actively foster extensive exchanges and cooperation, share brands and resources, and promote standardization in medical aesthetic plastic surgery—covering industry practices, market operations, and business management.Currently, the alliance comprises 15 member institutions, including Guangzhou Huamei, Nanjing Kangmei, Wuhan Zhonghan, Beijing Dangdai, Chongqing Dangdai, Changsha Yahan, and Hefei Huamei. Regarding the industry's future development, Zheng Junfei believes China's aesthetic plastic surgery sector is currently experiencing vigorous growth. Facing this rapidly emerging sunrise industry, professionals are highly confident in its prospects.However, he acknowledged that the industry is still in its growth phase, and unethical practices by some businesses have led to consumer misunderstandings about cosmetic surgery hospitals. "As members of the China Cosmetic Surgery Brand Alliance, we represent the image of leading brands in China's cosmetic surgery industry. We have an obligation to promote industry standards, set benchmarks for industry image, and reshape the reputation of cosmetic surgery hospitals."
Zheng Junfei expressed hope that after reading the Responsibility Declaration, the public will gain a better understanding of the cosmetic surgery industry and be aware of their rights. Simultaneously, it serves as a wake-up call for industry peers to further standardize practices, enhance overall quality and service standards, promote the comprehensive and healthy development of the medical cosmetic surgery sector, and rebuild consumer confidence in cosmetic surgery hospitals.
Ten-Point Responsibility Declaration
1. Social Responsibility
Strictly comply with national laws and regulations, actively fulfill corporate citizenship responsibilities, and contribute to the construction and stable development of a harmonious society.
2. Industry Responsibility
Adhere to medical industry laws and regulations, actively participate in establishing industry standards, promote the healthy development of the industry, protect consumer rights, and set industry benchmarks.
3. Expert Responsibility
All contracted specialists must possess nationally accredited medical qualifications and extensive clinical experience, dedicating themselves with professionalism and focus to crafting beauty for every individual.
5. Quality Responsibility
Utilize authoritatively certified cosmetic materials, strictly prohibiting the substitution of inferior products. Proactively disclose material origin, production dates, and certification documents to customers.
7. Beauty Responsibility
We craft scientifically sound and personalized aesthetic plans with genuine dedication and expertise, empowering everyone to reveal their unique beauty.
8. Confidentiality Responsibility
We strictly uphold the obligation to protect customer privacy. Without explicit consent, we never disclose customer information, images, or use such data for commercial promotion.
9. Pricing Responsibility
We implement transparent pricing. All fees are clearly listed, ensuring consumers understand every cost and eliminating arbitrary charges or price fraud.
10. Social Responsibility
We actively engage in social welfare initiatives, organizing charitable events and leveraging our industry influence to advance women's welfare causes.