A recent briefing on healthcare reform during the 13th Five-Year Plan period revealed that the National Health Commission will continue advancing the deep integration of information technology with healthcare. By leveraging the advantages of "Internet Plus," it aims to strengthen foundations, refine mechanisms, and deepen applications. This will further promote "Internet Plus Healthcare" services to benefit the public and enhance satisfaction with medical care.
Against this backdrop, JD Health is accelerating its expansion into county-level markets through "Internet Plus" initiatives. During this year's 11.11 shopping festival, 19 JD Health Alliance pharmacies opened simultaneously across multiple regions, including Yisheng Medical Chain Friendship Store in Handan, Hebei; Qiyuan Pharmacy Chengdong Branch in Jincheng, Shanxi; Xietai Pharmacy in Dezhou, Shandong; and Kangjian Chain Wanyang Store in Anyang, Henan.To date, over 40 JD Health Alliance Pharmacies have been established nationwide.
Integrating Online and Offline Resources for One-Stop Medical and Health Services
On November 11, 19 newly renovated JD Health Alliance Pharmacy locations commenced operations.Beyond traditional pharmaceutical shelves, these stores will progressively introduce health supplements, cosmetics, and skincare products. They will also feature rapid testing equipment like the Jingzhikang integrated machine and chronic disease screening systems. Customers can now access one-stop services including health checkups and online consultations alongside their medication purchases.
Traditional pharmacies often face challenges such as limited product variety, inadequate marketing channels, low repurchase rates, outdated operational methods, and restricted coverage. To address these pain points, JD Health assists stores in deploying SaaS systems to enhance operational efficiency. Through its one-stop pharmaceutical and service procurement platform, Yao Jing Cai, it fully integrates online and offline supply chain capabilities.While offering pharmacies more competitive supply prices, it also introduces health products like cross-border supplements, enriching pharmacy product portfolios.
Additionally, leveraging JD's robust logistics network, the "Medicine Express" O2O platform is a standard feature across all alliance pharmacies. Consumers can conveniently order medications for home delivery via the JD app or pharmacy mini-programs.
Simultaneously, JD Health has integrated medical resources from its chronic disease centers—including cardiology and diabetes centers—into the alliance pharmacies. Users can now consult renowned specialists in various fields via online consultations within the store. This integrated online-offline service model extends high-quality medical resources from top-tier hospitals to the general public.
Focusing on the "Internet+Healthcare" Model to Deeply Cultivate County-Level Markets
Leveraging JD Health's supply chain, big data, and technological capabilities, JD Health-Alliance Pharmacies provide offline retail pharmacies with multi-category health products, the JD Health brand, medical service capabilities, and operational guidance. This empowers partner pharmacies to become county-level "health stewards," extending comprehensive, full-cycle, and full-scenario health services to more people.
Since the opening of Jinzheng Pharmacy in Jiang County, Shanxi on April 11 this year, followed by the launch of 11 stores across Beijing, Hebei, and Shanxi during the 618 shopping festival, and now the simultaneous opening of 19 stores across four regions, JD Health's "Alliance Pharmacy" initiative has steadily advanced its county-level market expansion and transformation of traditional offline retail outlets.
"As a crucial tier-down market, county-level pharmacies boast large scale, rapid growth, and immense development potential. Currently, pharmacies in these markets urgently require digital and intelligent transformation and upgrading,""Zhou Xinyuan, General Manager of JD Health's Channel Innovation Department and head of Yao Jing Cai, stated that leveraging JD Health's strengths in pharmaceutical supply chain and internet healthcare services, the JD Health-Alliance Pharmacy initiative not only helps pharmacies enhance service capabilities and market efficiency but also extends a more intelligent and comprehensive pharmaceutical service ecosystem to broader demographics, improving operational efficiency and patient care standards.