The rise of lip gloss in the 90s made smudgy, drying lipsticks fall out of favor, but the sticky texture of gloss soon became a headache for many users. Meanwhile, lipstick underwent a revolutionary transformation. With improved formulas and manufacturing techniques, lipsticks became smoother, offered richer colors, and delivered longer-lasting wear, regaining women's affection.With dazzling shades ranging from deep to sheer, matte or glossy finishes, and packaging designs increasingly resembling works of art, owning just one lipstick is no longer enough.According to NPD Group data, lipstick sales have surpassed lip gloss sales this year, reversing the trend of recent years. While lip gloss offers long-lasting color but feels sticky, lip balms provide hydration without coverage. Lipstick now combines the best of both worlds.
An online survey revealed that if women could carry only one cosmetic item, 63% chose lipstick! Their reasoning? Lipstick is portable, easy to apply, and instantly elevates your overall look. If you appear dull or tired, a swipe of lipstick can instantly revitalize your appearance—underscoring its pivotal role in makeup.
Moreover, I believe lipstick itself can make you feel more sensual. Allure Editor-in-Chief Wells notes: "There's something incredibly alluring about applying lipstick: opening the cap, twisting up the tube, and then applying it with deliberate sensuality. It's an ancient ritual, a sexy gesture."
You need a versatile lipstick that functions like the perfect pair of jeans: a staple that complements any outfit and fits you flawlessly. This lipstick accentuates your lips just as mascara enhances your eyes.
HOWTO
The versatile lipstick?The most versatile lipstick is neutral, matte, and slightly brighter than your natural lip color. It balances your lip tone, makes your lips stand out, and pairs well with darker shades for daily wear. Remember, a versatile lipstick is never a lip concealer—it must be lightweight, moisturizing, and just a shade brighter than your lips to subtly camouflage minor imperfections.
The Right Way to Test: When selecting the right shade, apply it to the center of your lower lip and compare under natural daylight for accurate judgment. After trying three to four shades, take a break—your lips are already stained. If you've been exposed to the sun for an extended period, your lip color may appear darker, so factor this in during your selection.
Know Yourself:As a makeup artist, I know your natural lip color affects how lipstick ultimately appears. If you see a friend rocking a gorgeous shade, don't assume it'll suit you too—what looks stunning on her might appear grayish or dull on your lips. Peachy pinks and rosy shades that flatter fair skin can turn into a ridiculous "eggplant" hue on darker complexions.