Recently, renowned e-commerce platform NetEase Yanxuan launched a crowdfunding campaign to curate traditional herbal remedies for consumers struggling with poor sleep quality.
Within two days of its launch, the campaign surpassed its funding goal by 1000%, sparking deep concern among consumers—especially the younger generation—about sleep quality amid fast-paced lifestyles, high stress, and frequent late nights.
How is the quality of one-third of our lives?
Like hair loss, sleep has become the top concern for those born in the 1990s.
Online trends like "Night Owl Champion" and "Did XX Sleep Early Today?" proliferate. Modern society's fast pace and intense pressure have made insomnia symptoms—such as difficulty falling asleep, poor sleep quality, light sleep, and vivid dreams—a shared struggle for many.
Scientific research worldwide reveals that insomnia can lead to hair loss, memory decline, increased risk of dementia, heightened risk of early-stage tumors (women are more prone to breast cancer, while men face higher risks of stomach and lung cancer), and may trigger a series of serious conditions including hypertension, blood sugar fluctuations, and even sudden death.
Therefore, sleep quality significantly determines both physical and mental health.Sleep is an indispensable physiological phenomenon for humans. Throughout a person's lifetime, sleep accounts for nearly one-third of their time. Adequate sleep, balanced nutrition, and appropriate exercise are internationally recognized as the three pillars of health.
In 2019, an authoritative Chinese sleep quality survey revealed that 16% of respondents slept less than six hours per night, typically going to bed after midnight and waking before 6 a.m. Additionally, 83.81% frequently experienced sleep issues, with 25.83% struggling to fall asleep and 26.49% suffering from shallow sleep.
Medical research papers in authoritative international journals indicate that experiments have revealed a causal relationship between adequate sleep and cardiovascular health. Insufficient or poor-quality sleep is associated with multiple health conditions, including increased risk for heart disease.
Traditional Medicine Culture: A Lifeline Through Long Nights
Zhang, a post-90s employee at an internet company, shares that intense workloads, high stress, and frequent overtime mean she rarely gets home before midnight and struggles to fall asleep before 12 a.m.She feels constantly drained, her physical condition significantly worse than when she first graduated. She's tried trending products like melatonin supplements and sleep masks, but their short-term effects and side effects made her abandon the idea of repurchasing.
How to rescue the long, sleepless nights? As cultural confidence grows deeper in people's hearts today, traditional Chinese medicine culture and its accumulated national trend of dietary nourishment are gaining increasing favor.
As early as 1,800 years ago, the renowned physician Zhang Zhongjing used sour jujube seeds to treat insomnia. In his classic text Essentials of the Golden Cabinet, he documented that sour jujube seed decoction could address symptoms like exhaustion, restlessness, sleeplessness, palpitations, and agitation.
NetEase Strict Selection's wildly popular crowdfunding campaign features a tonic paste produced by a three-century-old heritage brand. Building upon the Sour Jujube Seed Decoction, it incorporates clinical expertise to develop an enhanced sleep-aid formula. This blend combines sour jujube seeds with mulberries and other medicinal-food ingredients, simmered into a paste to replenish qi and blood, regulate the five vital organs, and thereby promote restful sleep.
Paste formulas represent precious traditional Chinese medicinal preparations that integrate nourishment, prevention, regulation, and disease alleviation. Unlike chemical drugs, they are crafted by simmering carefully selected medicinal-food ingredients into a paste. They feature superior formulations (scientifically balanced, meticulously selected ingredients) and superior craftsmanship (complex processes, exquisite production).
The most crucial ingredient in this formula is jujube seed—meticulously selected for its dark, reddish-brown hue, plump kernels, and smooth texture. Hailed as the "Eastern sleep fruit," it nourishes the heart and liver, calms the mind, reduces sweating, and promotes fluid production.Building upon the foundational formula, multiple additional herbs are specially incorporated to address the characteristics of modern individuals.
Sweet Dream Paste: Making Your Dreams Come True
Authentic ingredients and scientific ratios are only half the battle—the manufacturing process directly impacts efficacy, embodying the adage that a single paste formula requires a century of craftsmanship.This Dream-Inducing Paste is supervised by Yu Baitang (Master Aniu), a National Intangible Cultural Heritage inheritor.
Ingredients undergo 12 hours of soaking and 48 hours of slow-fire simmering, adhering strictly to seven production steps using unique paste-making techniques to achieve 64x ultra-concentration.The resulting paste boasts a rich, viscous texture that glides smoothly over the lips—a single drop forms a bead, and a thread stretches like silk.
This deep richness stems entirely from natural ingredients, with no added syrups or honey for thickening. To ensure guilt-free bedtime consumption, the paste is sweetened with xylitol, eliminating concerns about weight gain or tooth decay.
NetEase Strict Selection is a national brand dedicated to public health.
Our ongoing "National Trend Wellness Series" explores how natural ingredients can benefit physical health while gradually regulating daily rhythms.
The Sweet Dreams Paste emerged from this trend, addressing sleep needs with a formula featuring jujube seeds—a traditional Chinese medicine ingredient recognized as both food and medicine. Its individually packaged design ensures portability, helping "working stiffs" overcome travel-induced sleep issues by providing consistent, timed care for restful nights.
According to NetEase Strict Selection, adopting crowdfunding—a format favored by younger generations—allows them to keenly detect strong consumer demand and represents an important exploratory attempt to broaden the consumer market. This crowdfunding campaign will run for over a month, providing more consumers with participation opportunities.
Crafted for Anxious Night Owls
A Bedtime Balm for Sweet Dreams
▼Yanxuan Crowdfunding Debut Product▼
References:
1. State Pharmacopoeia Commission. Chinese Pharmacopoeia (2000 Edition) [M]. Beijing: China Medical Science Press, 2000.
2. Yuan Yangyang, Sun Congyong, Xu Ximing, Yu Jiangnan. Research Progress on the Pharmacological Mechanisms of Active Components in Ziziphus Jujuba Seed [J].Chinese Pharmacist. 2017. 3. Guo Haibo, Wang Hui. Advances and Discussions on Modern Mechanisms of Ziziphus Spinosa Seed Decoction for Insomnia Treatment [J]. Journal of Traditional Chinese Medicine. 2019.