Recently, Yijikang Health Network collaborated with Kangjian Life Health Mall to conduct a nationwide survey on nutritional supplement purchases, yielding the following results:
Survey Data:
1. Among the over 2,600 readers who participated in the questionnaire, when asked "When do you typically purchase health supplements?", respondents indicated:
24% chose "Regularly purchase",
21% stated "Only during holidays",
55% selected "Occasionally or randomly".24% chose "regularly," 21% indicated "only during holidays," and 55% selected "occasionally or randomly." 2. Regarding "Where do you typically purchase them?" 30% chose Taobao, 40% selected health malls, and approximately 30% opted for personal online stores.
3. Regarding "What factors do you prioritize when purchasing health supplements?", safety ranked first at 42%, followed by efficacy at 37%, and price at 11%. Other considerations included ingredients, packaging, and taste.
4. 62% purchased supplements for elders, 15% for friends, 15% for children, and only 8% for themselves.Survey Analysis: 1. The health concepts of "investing in wellness" and "gifting health" have gained widespread consumer acceptance, with many purchasing health products for loved ones. Currently, seniors remain the primary consumers of health supplements, while younger consumers are predominantly women.For health, longevity, and beauty, seniors and women pay close attention to dietary nutrition and health consumption. The health consumption questionnaire reveals a certain degree of randomness in product purchasing: only 24% choose to buy regularly, while over half make occasional purchases. This indicates that despite the growing importance of preventive healthcare and improved living standards, most people have not yet developed consistent health-seeking habits, and very few purchase products for themselves.In terms of product categories, basic items like calcium, protein, multivitamins, and fish oil remain popular. One product, Jialeifu Protein Powder, has gained significant traction due to its diverse varieties, targeted formulations, and exceptional value for money, making it highly favored by consumers!
2. Online purchases of nutritional supplements are becoming commonplace in ordinary households.Notably, under the current influence of e-commerce, traditional sales channels have undergone significant changes. Consumers no longer rely solely on pharmacies, department stores, or specialty shops for purchases; they increasingly turn to reputable online marketplaces like Taobao Mall and Kangjian Life Health Mall. Professional health e-commerce platforms, in particular, offer lower prices, greater transparency, and the convenience of selecting desired supplements independently—saving both time and effort!!
3. Safety concerns now outweigh efficacy expectations. While health products proliferate in the market, negative reports about supplements and pharmaceuticals frequently appear in newspapers and on television. Consequently, consumers have shifted their focus from prioritizing efficacy to emphasizing safety when selecting health products. This shift manifests in a preference for branded products and a desire to obtain comprehensive information about product ingredients through multiple channels."The first to know when spring warms the river are the ducks." Professional online marketplaces like Kangjian Life Health Mall have taken the lead in this regard. From its inception, it appointed Professor Sun Shuxia—Chair of the China Health Association's Food Nutrition and Safety Committee and a renowned nutrition expert—as its consultant. The mall implements a rigorous QA&QC management system, with all products manufactured by high-tech enterprises holding GMP certification for health supplements and certified by the China Food Safety Annual Conference!As China's first platform to rigorously test every batch for pesticide residues and heavy metals, each finished product undergoes stringent efficacy testing for active ingredient content and disintegration rate. This ensures products are free from hormones, synthetic dyes, alcohol, and sucrose. Comprehensive quality and safety assurance spans every stage—from procurement and inspection to inventory management, distribution, and after-sales service! (Source: People's Daily Online - Life Times)