According to a July 2 report by British media, Newcastle-based design and marketing firm "Best Way" has faced financial difficulties due to the economic crisis. Six employees were laid off, while others feel their jobs are precarious and morale is low.To boost morale and team cohesion, on a day in April this year, following advice from British business psychologist David Taylor, male employees removed their suits and ties in the office, while female employees shed their skirts, underwear, and bras. The once impeccably dressed workforce collectively switched to "naked" working attire.Psychologist Taylor claimed this "naked" approach could foster greater mutual trust among employees, significantly boosting productivity. Surprisingly, after implementing the "naked" work experiment in April, Best Way's business volume reversed its decline and began thriving. Not only did the company avoid further layoffs, but it even hired two new designers due to overwhelming demand!
Facing the financial crisis, they actually suggested "working completely naked"
According to reports, Best Way Ltd., based in Newcastle, UK, specializes in advertising design, website design, and marketing. However, due to the impact of the financial crisis, the company's business volume plummeted this year, leaving it facing severe economic difficulties.In April this year, to improve the company's situation, the owner of "Best Way" began consulting with British business advisor and business psychologist David Taylor, hoping to find a solution to get the company out of its predicament.Unexpectedly, Taylor proposed a suggestion that left all employees of Best Way utterly stunned: he recommended they strip naked and work completely nude for one day on Fridays!