Healthy eating has become a trend. Following sugar reduction, the concept of salt reduction is accelerating its adoption and emerging as a new consumer choice, presenting a prime opportunity for reduced-salt condiments like soy sauce. However, current consumer awareness of salt reduction and related products largely remains focused on the dangers of high salt intake. Significant room for improvement exists in understanding how to scientifically implement salt reduction and how to select reduced-salt condiments.
As a champion of healthy living, Liuyuexian, guided by China's national health strategy, remains committed to conveying accurate salt-reduction concepts and scientific methods to consumers. The brand strives to help consumers effortlessly adopt healthy habits without sacrificing taste.Driven by continuous product innovation, June Fresh's "stepwise salt reduction" philosophy and product quality received high recognition from experts including Academician Sun Baoguo of the Chinese Academy of Engineering and Meng Suhuo, Chairperson of the Chinese Institute of Food Science and Technology, at the evaluation meeting for the "Research and Industrialization of High-Quality Reduced-Salt Soy Sauce" project organized by the institute.
Promoting Healthy Living Starts with Correct Salt Reduction Awareness
Amidst the nationwide health movement, growing numbers prioritize cultivating healthy dietary habits, with reduced-salt seasonings pioneering a new wellness lifestyle. As more "salt-reduced" products emerge, consumers face challenges in selecting appropriate soy sauce options, underscoring the critical importance of establishing accurate salt reduction knowledge.
According to GB28050 "National Food Safety Standard: General Rules for Nutrition Labeling of Prepackaged Foods," low-sodium (low-salt) and reduced-salt are two distinct concepts. Low-sodium (low-salt) refers to products with sodium content ≤120mg/100mL or 100g;"Reduced sodium" is a relative value, denoting products with at least 25% less sodium compared to a reference product. Strictly speaking, therefore, there is no such thing as low-salt soy sauce—only reduced-sodium soy sauce. Yun Wuxin, a renowned science writer in food engineering, notes that terms like "low-sodium" or "low-salt" typically apply to foods consumed directly, making it unreasonable to apply this definition to condiments.
A representative from Liuyuexian stated that to cultivate healthy eating habits and promote wellness, the brand consistently upholds authenticity. Using patented technology, it achieves genuine salt reduction without compromising nutrition or flavor. Take Liuyuexian's light-salt soy sauce with the highest salt content as an example: it contains only 12g/100ml of salt.At that time, the salt content of soy sauce products on the market generally ranged from 16-18g/100ml, with some even reaching 20g/100ml. Even those with lower salt content still contained 14g/100ml, making June Fresh a genuinely reduced-salt soy sauce that far surpasses similar products.
Meanwhile, many experts view salt reduction as a new starting point for healthy living, with reduced-salt soy sauce serving as a powerful tool to achieve this goal—enabling salt reduction with every meal.
June Fresh leads the seasoning revolution, meeting consumers' multi-level demands
As health consciousness becomes routine, consumers' demand for reduced salt has grown more sophisticated. They no longer just buy soy sauce in a bottle; they value the holistic experience from initial selection to consumption and beyond.June Fresh Light Salt Soy Sauce addresses these multifaceted needs through a holistic solution.
Regarding salt content—the primary consumer concern—June Fresh breaks free from traditional soy sauce constraints by tackling the challenge of quantifying reduced salt through both technology and packaging.First, it employs patented technology to reduce salt content without water dilution, achieving a new low of just 8g/100ml—significantly lower than the 14g/100ml found in most low-salt products on the market.For packaging, strict adherence to reduced-salt labeling regulations clearly displays salt content levels of 12g, 10g, and 8g, empowering consumers to choose reduced-salt options at a glance.
June Fresh also recognizes that many consumers are accustomed to strong flavors, making rapid salt reduction impractical. The scientific approach involves gradually reducing salt intake to allow taste buds to adapt to a lighter salt environment, ultimately lowering overall consumption. Based on this stepwise reduction philosophy, June Fresh offers a tiered range of soy sauce products, ensuring consumers with varying taste preferences can find a suitable option.
Notably, June Fresh Light Salt Soy Sauce achieves its patented salt reduction without adding preservatives or MSG, aligning perfectly with consumers seeking higher-quality lifestyles.
Through continuous innovation in products, processes, and philosophy, industry experts recognize June Fresh as pioneering a condiment revolution and setting a new benchmark for reduced-salt soy sauce.While garnering a devoted following, Liuyuexian also leads in consumer reputation and satisfaction. In the 2021 (7th) China Customer Satisfaction Index rankings released by authoritative brand rating agency Chnbrand, Liuyuexian secured first place with the highest score in the soy sauce industry.
Legacy Seasoning Brand Releases Low-Salt White Paper to Promote Light-Salt Lifestyle Habits
Leveraging years of industry-leading expertise, Liuyuexian has enabled more people to experience the benefits of reduced salt intake. However, data indicates that salt consumption among Chinese consumers remains concerning, reaching twice the level recommended by the World Health Organization.June Fresh aims to leverage its expertise to benefit more consumers. Against this backdrop, June Fresh collaborated with New Weekly to release the "12g Salt Reduction White Paper"—a first in China's seasoning industry.
The white paper transparently shares Liuyuexian's insights and scientific methods for salt reduction, aiming to provide consumers with a systematic, scientific, and professional pathway to lower salt intake. By promoting scientific knowledge, it empowers Chinese consumers to reduce their salt consumption and gradually achieve a lighter-salt lifestyle.
Recently, June Fresh's 8g Light Salt Original Soy Sauce stood out among formidable competitors at the WowFoodAwards 2021 Global Innovative Food Awards. Recognized as the "Highest Scorer" in the sauce category, it earned the prestigious "Best Sauce Award" for its excellence in taste, nutrition, production techniques, and packaging.Simultaneously, at the 7th GDMS Global Digital Marketing Summit and inaugural VCON Emerging Brands Exhibition, June Fresh Light prevailed among 200 emerging finalists to win the VCON Star Innovation Award for "Most Innovative Emerging Brand of the Year."