"Discerning" has become a defining trait among Chinese mothers, who meticulously select every detail for their babies—researching and re-researching, especially when choosing infant formula. To meet these high standards, Yili's Gold Crown Ruihu has chosen New Zealand, located in the world's golden dairy belt, as its production base.
As consumers witnessed firsthand during the November Ruihu Milk Source Tracing Event: pristine natural pastures, Class 100,000 clean production environments, and stringent quality standards—all part of Ruihu's end-to-end supply chain in New Zealand. Meanwhile, a dedicated team of professionals from both China and New Zealand tirelessly works to deliver pure nutrition to Chinese babies.During this visit, as witnesses to the entire industrial chain, they collectively attested to the pure quality of the Ruihu Little Blue Can!
Consumers and base staff pose for a group photo during the Ruihu Milk Source Tracing Event
Farmer Lucy:Delighted to provide natural, pure nutrition for Chinese babies
Globally, premium milk sources are scarce. With discerning vision, Yili Gold Crown ultimately selected New Zealand's Canterbury region on the South Island. This area boasts exceptional natural conditions and is renowned as the "World's Golden Milk Belt."
Whitestone Pastures in this region is one of Yili Gold Crown Ruihu's partner farms. Owner Lucy manages 350 hectares of pastureland. She enthusiastically shared, "It's an honor to have partnered with Yili for so many years. Thanks to their exceptionally high standards for raw milk, our milk quality has consistently remained outstanding.I firmly believe only happy cows produce premium milk. We care for our herd like family, constantly monitoring their health. It brings me great joy to provide pure nutrition for Chinese babies. I assure you, mothers choosing Ruihu make a wise choice!"
In fact, Baishi Ranch is just one of many farms collaborating with Yili. Here, all cows are grass-fed and graze freely. The cultivation of pasture grass is meticulously managed, with different grasses blended in specific ratios to ensure the cows receive nutritionally balanced feed.As the ranch owner mentioned, Jinlingguan Ruihu maintains exceptionally stringent quality control for raw milk. Not only have numerous quality control indicators been added, but each indicator is subject to extremely strict limit values, ensuring quality is controlled from the source. Precisely because of these high standards and rigorous requirements, Jinlingguan Ruihu has earned the honorary accreditation of the New Zealand government, providing consumers with double the confidence and comprehensive assurance.
Production/Quality Control Manager: Maintaining Quality Standards in Class 100,000 Clean Production Spaces
Leveraging its exceptional global resource integration capabilities, Yili Group invested 3 billion yuan to establish the Yili Oceania Dairy (ODL) production base in New Zealand. As a production hub for infant nutrition, ensuring clean production is ODL's top priority.Production Manager Logan serves as an "inspector," rigorously overseeing every stage of production. Logan proudly explains: "The production workshop maintains Class 100,000 air cleanliness standards and is equipped with New Zealand's top-tier production machinery. Fresh milk delivered to the factory within an hour is stored at -4°C, rapidly processed into powder, and directly packaged in its original containers for shipment to China, delivering premium nutrition to Chinese babies."
While production rigor is one aspect, Ruihu's quality inspection process is equally meticulous. Conducting a "health check" for every can of Ruihu falls under the purview of Alex, the Quality Control Manager—another "inspector." "I ensure products meet our quality standards and comply with infant formula regulations in both New Zealand and China. Crucially, they must satisfy the nutritional needs of Chinese babies.I believe Ruihu can win the hearts of Chinese mothers through its quality, so they won't hesitate when choosing formula for their babies."
Supply Chain Manager: MES System Enables Transparent Traceability, Showing Consumers Reliable Quality
Guided by Yili's Smart Dairy Development Strategy, Ruihu has implemented intelligent deployment across multiple links in the industrial chain, infusing a can of premium formula with technological sophistication.Kevin, Supply Chain Manager at the ODL factory, explains that the facility consistently upholds Yili's "Quality is Yili" principle. To achieve comprehensive, real-time, and digital traceability throughout the Ruihu production process, the base has implemented a TPA system for production, a warehouse management system, and an MES system for market operations.Building upon this foundation, through Yili's milk powder traceability management platform, Chinese consumers can scan the traceability code on the bottom of Ruihu cans to access production dates, batch numbers, inspection reports, ingredient lists, and more—providing mothers with greater peace of mind.Leandy is an ordinary worker on the production line at the base, but she is also a new mother who has personally participated in the entire production process of Ruihu. "I am a young mother living in the South Island of New Zealand.I witnessed the pure quality of Leandy Ruihu firsthand. Not only does it contain pure New Zealand milk sources, but its formula also meets my baby's physical growth needs. Ruihu protects my baby at all times, stimulating his innate protective abilities, so I can confidently let him enjoy nature and explore the world."
This New Zealand traceability initiative brought together professionals across the entire Ruihu supply chain to attest to the pure quality of the Ruihu Little Blue Can, showcasing the brand's unwavering confidence. Ruihu's stringent standards for quality have become deeply ingrained in every member of the Ruihu family."Pure Nutrition, Inborn Protection" is more than a slogan—it embodies our unwavering commitment to infant nutrition and health. We look forward to seeing more Ruiguang babies thrive under the nourishment of pure nutrition!