As the 2021 Chinese New Year approaches, homegrown brand Vita Lemon Tea collaborates with the iconic cultural IP—the Summer Palace—to launch three limited-edition Spring Festival gift sets featuring auspicious mythical beasts. This dynamic pairing ignites festive spirit and adds vibrant energy to the New Year celebrations!
This time, Vitasoy Lemon Tea redefines the "national trend" concept, transforming its new packaging into a must-have tool for young people to send New Year blessings. Its playful communication ignited the trending topic "Smooth Through the New Year," sparking a nationwide craze for Vitasoy's "Yihe-style" New Year greetings:Take a sip of pure energy, break free from dullness this New Year! Capturing young people's attention and enthusiastic support!
How did Vitasoy Lemon Tea pull off this brilliant crossover with the national trend IP, the Summer Palace?
Highlight 1: The playful appearance of the Summer Palace's auspicious mythical beast conveys "spirited" New Year blessings, creating a full "Yiheyuan-style" experience!
National trend culture embodies individuality, confidence, and independence, gaining immense popularity among Gen Z and Millennials in recent years.As one of China's best-preserved imperial retreats, the Summer Palace—hailed as the "Imperial Garden Museum"—showcases profound cultural heritage and ancient craftsmanship through its historical artifacts. Representing the essence of traditional Chinese culture, it embodies auspicious meanings of heavenly harmony and joyful prosperity.
As a brand beloved by young people, Vitasoy Lemon Tea steadfastly upholds its brand ethos of "Authenticity Breeds Boldness." This commitment is not only reflected in its signature "real tea, real lemon" ingredients but also in its dedication to genuinely engaging with the youth.
This ethos seamlessly aligns with the traditional craftsmanship of the Summer Palace, resulting in a powerful collaboration: the auspicious mythical beast-themed Spring Festival gift box.The meticulously designed Vitasoy Lemon Tea x Summer Palace Mythical Creatures gift box draws inspiration from the palace's classic imperial relief patterns and contemporary color-blocking aesthetics. It features a harmonious blend of Vitasoy's signature trendy hues and the imperial yellow reserved for ancient Chinese royalty.and incorporates adorable cartoon-style auspicious beasts. This design highlights the rich traditional Chinese culture of the Summer Palace while infusing Vitasoy Lemon Tea's emotional essence of "Authenticity Breeds Tartness." Timed for the Chinese New Year, it promises a fun and unique "Summer Palace-style" celebration for the Year of the Ox!
Highlight 2: Aesthetic Appeal Meets Delicious Taste, Divine Beast Blessings, Rich Symbolism, and a Playful New Year Experience
Vita Lemon Tea uses real tea leaves steeped in water and perfectly balanced real lemon juice. Its unique tart flavor has made it a favorite among young people since its launch.Its youthful ethos—"Authenticity breeds tartness"—resonates deeply with young consumers. Capitalizing on trendy New Year greetings during the festive season, this collaboration between Vitasoy Lemon Tea and the Summer Palace combines its inherent pop-culture DNA with traditional Chinese cultural IP. The limited-edition New Year gift setblends striking aesthetics with delicious taste, rich in cultural symbolism. This creative product serves as a warm, heartfelt bridge between brand and consumers, instantly igniting festive joy.
2020 saw too many of our aspirations go unfulfilled. With brighter prospects ahead in 2021, Vitasoy Lemon Tea and the Summer Palace usher in the new year with three of the palace's most beloved auspicious creatures: the Water-Taming Bronze Ox, the Palace Stone Lion, and the Graceful Phoenix. Their majestic presence lifts spirits and inspires renewed vigor!
Golden oxen dance, phoenixes bring auspiciousness—these three divine beasts radiate true power, majesty, and ethereal charm. They deliver heartfelt blessings and divine artifacts that absorb positive energy, wishing all young people courage and confidence in the new year. Strive forward, overcome all obstacles, and make your dreams come true!Take a sip of pure energy, overcome obstacles, and welcome the New Year! Let's make 2021 truly "bullish"!
Aren't these adorable divine beasts utterly charming? I can't wait to collect all three of these must-have New Year's treasures! The limited-edition collaboration packaging is now rolling out across e-commerce platforms and offline stores in 40 cities nationwide.Vita Lemon Tea fans, have you bookmarked your New Year shopping list yet? Get into the festive spirit and stock up now!~
Leveraging the super national trend IP, Vita is forging a new image as a cooler, trendier, and more fun homegrown brand through comprehensive integration and interaction.
"Authenticity breeds tartness" remains Vitasoy Lemon Tea's core brand essence. Consistently championing "authenticity," it continues to lead trends and promote a fashionable lifestyle. In this era of national trend resurgence and subculture proliferation, Vitasoy Lemon Tea continuously amplifies its brand DNA—youthfulness and trendiness—through innovative marketing tactics to captivate young audiences across diverse circles.In 2020, its crossover collaboration with the animated series Douluo Continent ignited fervent discussions among domestic animation fans. Having previously earned gratitude from the skateboarding community for sponsoring Extreme Youth,and collaborated with a French designer to launch a limited edition collection in Paris. It has also been honored as a "New National Brand Role Model" by CBN Weekly for two consecutive years (2019 and 2020), earning widespread acclaim and cementing its status as a beloved brand among young consumers.
This year, capitalizing on the Chinese New Year holiday, Vitasoy Lemon Tea leveraged the high-profile, trending national trend IP of the Summer Palace. By integrating online and offline interactive experiences, it creatively and joyfully interpreted the brand's authenticity, thoughtfully crafting a new image for Vitasoy as a trendier, cooler, and more fun domestic brand.The newly launched Vitasoy Lemon Tea and Summer Palace exclusive New Year collaboration gift box, blending creativity, fun, and interactivity, undoubtedly delivered another surprise to the marketing community and the public. It highlights the secret behind Vitasoy Lemon Tea's industry leadership and popularity among young people: Authenticity breeds appeal!
Against the backdrop of the current boom in national trend culture and consumption upgrades,Vita Lemon Tea not only strives to meet consumers' personalized demands but also collaborates with the cultural IP of the national trend icon, the Summer Palace, through cross-border marketing. This partnership masterfully blends the essence of traditional culture with the innovative spirit and fashion trends of a modern brand. It allows consumers to experience the cultural values conveyed by Vita Lemon Tea and the Summer Palace, encouraging modern youth to pay more attention to traditional Chinese culture while contributing to the responsibility of promoting it.
It is reported that Vitasoy Lemon Tea plans to collaborate with the Summer Palace before the Spring Festival to release a creative New Year's MV featuring mythical beasts. With one spirited song, it will express all New Year wishes, infusing festive blessings with the unexpected charm of the Summer Palace style. Just how fun, playful, and joyfully endless will it be? It's definitely something to look forward to!